Creative:
Big ideas and bold executions aren't enough. They need to come from smart, insight-driven strategy. Our creative teams, data analysts and marketing planners work in tandem. We believe in big ideas that deliver a concrete response, cutting-edge concepts that yield actual results.
We've offered this kind of strategic creativity to our clients since the founding days of Waterwalkers himself. We incorporate it from the initial brief to the broad creative vision, right down to the last details of copy, design and production. For clients, it means communications that are not only exciting, but effective. Communications that sell products today, and build the overall brand well into tomorrow.
With in-house studio, art and editorial departments, we develop, create and execute marketing campaigns and programs across any and all media channels, including:
TV
Print
Radio
Direct mail
Interactive
Out-of-home
Events
Promotions
Media:
Our media strategists and buyers fully understand client goals. More important, they use this knowledge to plan smart, cost-effective, accountable campaigns. Through tracking system, we monitor and evaluate the impact of every buy-and refine it accordingly. Nothing is static. Plans constantly evolve, change and improve.
From the first launch to the last response, we are there with our clients, maximizing the return on every dollar/Saudi Riyal they spend.
Key practices include:
Target audience profiling (consumer/business-to-business)
Multi-channel and branded acquisition planning
Program maximization
Impact tracking and analysis
Interactive:
It's not just about new technology. It's about new thinking. Both in strategic planning and creative execution. The interactive landscape has evolved from the unproven and misunderstood channel of just a few years ago to find its true niche-as a critical component of the customer experience and a key part of the overall marketing solution.
We help our clients align business goals with customer needs and deliver seamless, brand-relevant experiences. The kind that drive interaction. It could be a dynamic site or an application that anticipates and responds to the users need state. A website that ties into an offline promotion. Direct Mail that leads to web-based offers. We open up more choices for clients-and more important, the customers.
By combining the advantages of our direct marketing knowledge and innovative interactive know-how, we listen to what customers say. Observe how they behave. And we use the data-rich feedback to respond to their needs-always refining and optimizing to achieve results.
Key practices include:
Digital strategy (including user experience engineering)
Interactive marketing
Digital design and development
Promotions:
Promotions use emotional appeal to get people excited and get them motivated; they also use tactical planning to reach the right customers and get the right response. Our experts deliver both, in big promotions as well as small ones. Drawing on two impressive resources- Waterwalkers creative brain trust and our data-driven knowledge and media network-they create provocative offers, events and experiences that focus on the customer and deliver accountable results with a solid ROI. We drive short-term sales, while adding to the bigger brand image as well.
Key practices include:
Planning
Loyalty
Partnership
Trade
Sponsorship
Interactive
Events and sampling
Price incentives
Contests, games and sweeps
Merchandising and display
Meetings Industry (M.I.C.E):
MEETING: General term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc.
INCENTIVE: Meeting event as part of a programme which is offered to its participants to reward a previous performance.
CONFERENCE: Participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character - features which tend to facilitate the exchange of information. The term "conference" carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.
EVENT: Events at which products and services are displayed.
We describe above the meanings of M.I.C.E. as per IAPCO (the International Association of Professional Congress Organizers) and Implemented those activities for our clients as per their needs & wants within a budget and time constraints.
Waterwalkers organizes small, medium and large scale events that can accommodate anywhere between 200 and 100,000 people.
These include, but are not limited to:
Association and federation meetings and conferences
Corporate and Company meetings
Government meetings and conferences
Exhibitions
Product launches
Dealers Meet
Fashion shows
Road Shows
Award Shows
Scope of Services:
Abstract management
Accounting and finance management
Audio-visual and IT support
Congress secretariat and registration
Entertainment and décor
Exhibition management
Freight forwarding and transportation
Housing
Local staffing
Marketing and PR
Post conference management
Printing and design of publications
Project management
Signage and décor
Social and spouses programs
Sponsorships & Industry liaison
Stand building services
Supplier and venue management
Transportation
Website development and e-solutions
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